At UGA Finance we thrive on individuals looking to grow their career by taking ownership of challenging projects.  To support our employees development, we encourage taking advantage of outside resources like training and conferences.  Ultimately, we believe investing in our employees is key to our future success.

On May 15th and 16th, the Digital Summit conference was held in Kansas City #DSKC.  Piper Kirk and I were able to attend and hear from great speakers that are paving new paths in the digital marketing space. Learning from peers and thought leaders is fantastic, as well as inspirational.  Many of the talks were very actionable and helped layout instruction on how to implement new ideas into our marketing strategy.

Some of the highlight talks were:

GETTING THE GREEN LIGHT: HOW TO BUILD CONTENT THAT PEOPLE SAY YES TO – TAMSEN WEBSTER

Tamsen Webster - The Red ThreadThe best content gets audiences to say “YES” to something, like a change in thinking or a new behavior. Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things for people to say “yes” to. Join recovering 20-year brand and content marketer and former TEDx Executive Producer Tamsen Webster as she explains how to make it easy for your audience to say “YES” to your content…and just as easy for you to build it.
By the end of this session, you’ll be able to:

• Analyze your content for the “red lights” that lead to “NO”
• Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
• Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)

THE ONE BIG VISUAL CONTENT MISTAKE THAT WILL HURT YOUR BRAND IN 2019 – RYAN MCCREADY

Ryan McCready - VenngageThis session will outline how non-designers can stop relying on stock photos or generic graphics and start thinking strategically about creating their own unique visual content in 2019. This talk is perfect for any type of marketer who wants to create more visual content this year. Even if you have a design team, the information in this session will help you work more efficiently with them and meet your goals faster.
After this session, you’ll be able to:

• Identify where your brand is using lazy visual content and fix it in a matter of minutes
• Create templates for social media graphics that you can reuse with any blog post, social media share or article
• Repurpose your most popular articles, ebooks and more into visual content
• Plan a strategic visual content calendar from scratch

BETTER THAN THE NEWSLETTER: EIGHT WAYS TO DELIVER RELEVANCE WITH EMAIL MARKETING – CHRIS SIETSEMA

Chris Sietsema - Teach to fish digitalFor email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a memorable impact; but to do this, you must first understand the moments when your email message can have the most positive effect. Join us for a fun and interactive session that uncovers eight different instances when you can strategically utilize email marketing to excite your audience and make an unforgettable impact.
After this session, you’ll be able to:

• Utilize email marketing to fortify customer relationships with timely announcements, meaningful introductions, cross-sell opportunities and win-back campaigns
• Implement a self-segmentation strategy in which subscribers convey what’s most important to them
• Reap the benefits of a well-planned educational on-boarding series
• Understand where to start when crafting effective email nurture campaigns

FUTURE CONSUMERS – RANDI ZUCKERBURG

Randi Zuckerberg - Zuckerberg MediaTechnology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.